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If you think starting a business is tough, you need to hear about Koala Mattress! This startup, backed by none other than Australia’s cricket captain, hit over $1 million in sales in just 79 days!
Founder Dany Milham and his team mastered the art of social media. They posted a wine-test video where a man jumps on a Koala Mattress while a glass of red wine remains perfectly still! This video went viral on platforms like Reddit and 9gag, racking up about 5.5 million views!
Milham explains that it was all about a "data-driven" approach. Their aim was to make the video look like user-generated content, so they skipped any branding or logos. The result? An organic growth explosion that made Koala Mattress a household name.
Koala's social media strategy was a stroke of genius. Like the US brand Taco Bell, they replied to every single comment, building a unique brand personality. Whenever they dropped a new video, it sparked massive engagement.
With global expansion in their sights, they’re now in talks to raise $5 million in Series A funding. Australian cricket captain Steve Smith was one of their earliest backers, playing a crucial role during the R&D phase and now serving as an advisor.
Koala Mattress’s story shows that with creativity, starting a business can be both fun and wildly successful! Stay tuned for more quirky videos as they aim to become a household name worldwide.
(Credit: Smart Company)
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